Victor dog food came to us with a decent audience base and a strong belief system that their product needed to provide everything a dog food should provide to its customers and more. Victor Super Premium Pet Foods branding, package design and product line organization was all over the board. The challenge was to really boil down what was working for them, create a clear message, look and feel, discard anything that was creating confusion and diluting the brand and elevate their brand.

We first began with brand strategy, brand identity which greatly impacted the reorganization and redesign of their packaging system and design. Then after establishing all of this we moved onto their marketing, tradeshow displays and finally their website — creating a well rounded brand with a clear message, story and products.

STEFAN HARTUNG
+ creative director
+ brand strategy

NICK ZDON
+ design director
+ brand strategy
+ brand identity

KATE CARLSON
+ brand identity
+ package design
+ packaging systems
+ photography selection
+ iconography
+ web design lead
+ video design + development

ARIEL HUNG
+ tradeshow display + materials

EMI NGUYEN
+ website execution

EMILY BARTZ
+ package execution