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Tone It Up®


Lifestyle brand

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Tone It Up®


Lifestyle brand

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STRATEGY


 

Trainers Karena and Katrina started lifestyle brand Tone It Up®, focusing on workouts, recipes, lifestyle choices & building a strong community! They had the amazing opportunity to partner with Target to release their own line of exercise equipment.

 

THE CHALLENGE
Creating a packaging system that embodies the brands exuberant energy and style! Making sure the consumer, whichever level of experience, felt educated enough to use the equipment properly and with confidence.

 

THE SOLUTION
Keeping it sleek and simple, and focusing on the TIU ladies in their element! Designing a package that combines lifestyle, fitness education, and connecting consumers to their widespread community found online.

 

STRATEGY


 

Trainers Karena and Katrina started lifestyle brand Tone It Up®, focusing on workouts, recipes, lifestyle choices & building a strong community! They had the amazing opportunity to partner with Target to release their own line of exercise equipment.

 

THE CHALLENGE
Creating a packaging system that embodies the brands exuberant energy and style! Making sure the consumer, whichever level of experience, felt educated enough to use the equipment properly and with confidence.

 

THE SOLUTION
Keeping it sleek and simple, and focusing on the TIU ladies in their element! Designing a package that combines lifestyle, fitness education, and connecting consumers to their widespread community found online.