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The Wardrobe Refinery


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The Wardrobe Refinery


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STRATEGY


The Wardrobe Refinery is an inclusive and fun personal styling service for all ages. Their goal is to help you define and refine your personal style so you can show up as your best self, everyday.

THE CHALLENGETo design a consumer facing brand and website that clearly explains the process and provides a good user experience to the client — since the products being sold are services and not all tangible items.

THE SOLUTION
Design a modern, clean brand identity that is educational, easy to understand yet fashion forward. Establish a visual language that makes the client feel special and confident. And also elaborate on the processes that would unfold for each service in an easy to understand step process.

STRATEGY


The Wardrobe Refinery is an inclusive and fun personal styling service for all ages. Their goal is to help you define and refine your personal style so you can show up as your best self, everyday.

THE CHALLENGETo design a consumer facing brand and website that clearly explains the process and provides a good user experience to the client — since the products being sold are services and not all tangible items.

THE SOLUTION
Design a modern, clean brand identity that is educational, easy to understand yet fashion forward. Establish a visual language that makes the client feel special and confident. And also elaborate on the processes that would unfold for each service in an easy to understand step process.

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owner/creative direction/logo designer: KIMBERLY MONAGHAN

brand identity/website designer: KATE CARLSON

photographer: ALLIE BORNSTEIN

 
 
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The Website


The Website


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Collateral


Collateral


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Kate was wonderful to work with. She understood my brand and her creative really brought it to life. She also kept a strict timeline that kept my project moving so I was ready to go at launch. I would recommend Kate because she is thorough, creative, and will have empathy for your brand.
— Kim Monaghan