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Naturally Nora


Wholesome Breakfast Foods for
Families & MOM

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Naturally Nora


Wholesome Breakfast Foods for
Families & MOM

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Strategy


Malt-O-Meal came to us after they inquired a brand called Naturally Nora. It was a natural baked goods brand sold online that they saw major potential in. Our job was to rebrand it and create packaging for not only the baked goods line but also design the cereal extension.



THE CHALLENGE Updating their brand while keeping some fundamental elements that Nora herself though were major brand identifiers. Appealing to mothers that care about feeding their kids natural foods but are also on a budget.

 

THE SOLUTION Getting in the mindset of a child eating breakfast. But also keeping in mind the Mom who only wants the best natural cereal for her little bundle of joy! The obvious solution — getting our hands dirty & playing with our food!

Strategy


Malt-O-Meal came to us after they inquired a brand called Naturally Nora. It was a natural baked goods brand sold online that they saw major potential in. Our job was to rebrand it and create packaging for not only the baked goods line but also design the cereal extension.



THE CHALLENGE Updating their brand while keeping some fundamental elements that Nora herself though were major brand identifiers. Appealing to mothers that care about feeding their kids natural foods but are also on a budget.

 

THE SOLUTION Getting in the mindset of a child eating breakfast. But also keeping in mind the Mom who only wants the best natural cereal for her little bundle of joy! The obvious solution — getting our hands dirty & playing with our food!

art director: STEFAN HARTUNG

designer/food stylist: KATE CARLSON

photographer: BOB ROLOFF

designer: JEN SMITH

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CUSTOM TYPE

 
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Cereal


Cereal


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Hot Oatmeal