Financial planning can be intimidating and isn’t the easiest task to do, but none the less a very important one. Online portals allow us to take full control of our finances, but with so many options and intricate strategies, lets face it some of us just don’t understand. It can be overwhelming and confusing, to make the process less intimidating and more approachable we designed a brand identity that is a modern, friendly expression of their families legacy of honest & personable work ethics. Father Daughter duo, Dick and Erika, pride themselves on the relationships they build with their clients. By tapping into their heritage and elevating the personal experience they provide we built a brand that feels friendly, trustworthy, established and dependable.

DICK BJORKLUND & ERIKA WOOD
+owners

KATE CARLSON
+brand identity
+collateral
+website designer
+letterpress cards