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Spoon Optional


Lifestyle brand

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Spoon Optional


Lifestyle brand

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STRATEGY


Concerned about consuming proper nutrition during her busy schedule, Nancy decided to take things in to her own hands, literally! And so Spoon Optional® was born. Fresh, healthy, sippable soups on-the-go.

THE CHALLENGE
To design a packaging solution that lets the product shine through metaphorically as well as literally. Create a package design that clearly communicates the quality of ingredients to busy, health conscious consumers.

THE SOLUTION
Create a professional and sleek look that looks appealing to on-the-go professional moms. Now a days social media is incorporated in our daily life and consumers are choosing products that reflect their style and are also instagram ready.

STRATEGY


Concerned about consuming proper nutrition during her busy schedule, Nancy decided to take things in to her own hands, literally! And so Spoon Optional® was born. Fresh, healthy, sippable soups on-the-go.

THE CHALLENGE
To design a packaging solution that lets the product shine through metaphorically as well as literally. Create a package design that clearly communicates the quality of ingredients to busy, health conscious consumers.

THE SOLUTION
Create a professional and sleek look that looks appealing to on-the-go professional moms. Now a days social media is incorporated in our daily life and consumers are choosing products that reflect their style and are also instagram ready.

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package designer: KATE CARLSON

creative director: STEFAN HARTUNG

photoshoot creative direction: KAYD ROY

photographer: CHELSIE LOPEZ PRODUCTIONS

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Packaging


Packaging


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