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Yoga-lu


Bringing Yoga to You

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Yoga-lu


Bringing Yoga to You

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Strategy


Yoga-lu is a start up company that was a dream project from start to finish. I worked closely with Laura Waldman the Founder and CEO to develop the brand from scratch. Beginning with naming, brand positioning & content creation, all the way through identity, collateral & web design.
 

THE CHALLENGE How do you make yoga-lu stand out against all of it’s many competitors in a booming market?

 

THE SOLUTION Convenient in home service & customization! That is the key factor that helps yoga-lu have an advantage above the rest. Yoga-lu capitalizes the ability to tailor the users experience & bring a personalized, fun and connected yoga practice to them — wherever that may be. 

Strategy


Yoga-lu is a start up company that was a dream project from start to finish. I worked closely with Laura Waldman the Founder and CEO to develop the brand from scratch. Beginning with naming, brand positioning & content creation, all the way through identity, collateral & web design.
 

THE CHALLENGE How do you make yoga-lu stand out against all of it’s many competitors in a booming market?

 

THE SOLUTION Convenient in home service & customization! That is the key factor that helps yoga-lu have an advantage above the rest. Yoga-lu capitalizes the ability to tailor the users experience & bring a personalized, fun and connected yoga practice to them — wherever that may be. 

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photographer: JACKSON FAITH

designer: KATE CARLSON

content strategist/copy writer: LAURA WALDMAN

 
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