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Whitney James Event + Design


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Whitney James Event + Design


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STRATEGY


The Wardrobe Refinery is an inclusive and fun personal styling service for all ages. Their goal is to help you define and refine your personal style so you can show up as your best self, everyday.

THE CHALLENGETo design a consumer facing brand and website that clearly explains the process and provides a good user experience to the client — since the products being sold are services and not all tangible items.

THE SOLUTION
Design a modern, clean brand identity that is educational, easy to understand yet fashion forward. Establish a visual language that makes the client feel special and confident. And also elaborate on the processes that would unfold for each service in an easy to understand step process.

STRATEGY


The Wardrobe Refinery is an inclusive and fun personal styling service for all ages. Their goal is to help you define and refine your personal style so you can show up as your best self, everyday.

THE CHALLENGETo design a consumer facing brand and website that clearly explains the process and provides a good user experience to the client — since the products being sold are services and not all tangible items.

THE SOLUTION
Design a modern, clean brand identity that is educational, easy to understand yet fashion forward. Establish a visual language that makes the client feel special and confident. And also elaborate on the processes that would unfold for each service in an easy to understand step process.

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owner: WHITNEY GLADDEN

brand identity/website designer: KATE CARLSON

photographer: TIFFANY KOKAL PHOTOGRAPHY

 
 
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The Website


The Website


From the very beginning Kate wanted to know my goals and get inside my head. She was so collaborative to work with and every design update I was so pleased.

She saw my vision and took it to another level I didn’t even think was possible. She is so professional, and such a talented artist with her craft. I would work with her any day of the week!
— Whitney Gladden