Loyall_Life_Back_Panel_Image_rgb.jpg
kate-carlson-red-01.png
loyall-life-line-up.jpg
kate-carlson-loyall-life-lifestyle-puppy-2.jpg
Loyall_Life_Back_Panel_Image_rgb.jpg

Loyall Life


Agriculture Focused Premium Dog Food Brand

SCROLL DOWN

Loyall Life


Agriculture Focused Premium Dog Food Brand

kate-carlson-red-01.png

STRATEGY


Nutrena saw a opportunity to create a more natural Super Premium Pet food brand focusing on the the Ag Market, specifically tapping in to the emotional connection farmers have with their trusted field companions.

 

THE CHALLENGE How do you get the Ag-focused community to get behind yet another emerging dog food brand? As well as creating a story that stands out amongst a sea of other dog food brands. 

 

THE SOLUTION Scouting, casting and going on location! The key was to find hard working animals that have a deeper story to share. By bringing our service, therapy, & rescue pets to the farm — allowed us to capture the true joy and happiness they felt. Helping us tap in to the emotional side of the hard working Ag-Market consumer in a honest, deep rooted way.

STRATEGY


Nutrena saw a opportunity to create a more natural Super Premium Pet food brand focusing on the the Ag Market, specifically tapping in to the emotional connection farmers have with their trusted field companions.

 

THE CHALLENGE How do you get the Ag-focused community to get behind yet another emerging dog food brand? As well as creating a story that stands out amongst a sea of other dog food brands. 

 

THE SOLUTION Scouting, casting and going on location! The key was to find hard working animals that have a deeper story to share. By bringing our service, therapy, & rescue pets to the farm — allowed us to capture the true joy and happiness they felt. Helping us tap in to the emotional side of the hard working Ag-Market consumer in a honest, deep rooted way.

team-icon

designer/art director: KATE CARLSON

creative director: STEFAN HARTUNG

photographer: SARAH BETH

copy writer: BRIAN BEATTY

account/interviewer: TRICIA LEANGER

coordination/scouting: 514 STUDIOS

loyall-life-line-up.jpg

.


.


 
 
loyall-life-cat-kitten-packaging

Grain Free


ADVERTISEMENT

kate-carlson-loyall-life-lifestyle-puppy-2.jpg

CHECK OUT THEIR STORIES


CHECK OUT THEIR STORIES


Help Nutrena in their quest to support animals that give back by watching our Loyall Life videos. Once we reach 25,000 views across all the Loyall Life Stories videos, we will donate $10,000 to Service Dogs Alabama. Visit www.servicedogsalabama.com to learn more about how this organization helps veterans and children with disabilities.

*video footage and editing done by Nutrena® internal team