Dr.Comfort came to us with an interesting opportunity. Partnering with Rejuva allowed them to break in to an even more fashionable section of the market.

Creating a package that communicates unisex fashionable compression hosiery in an intriguing way that is appealing to both genders was a challenge. But by utilizing a hot wedding photography trend! Documenting the bride & grooms choice of footwear on special the day, has become more & more popular.Voila, solution found!

KATE CARLSON
+concept & direction
+packaging designer

STEFAN HARTUNG
+art director