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The Naughty Greek


Authentic Athenian Street Food

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The Naughty Greek


Authentic Athenian Street Food

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STRATEGY


Angelo had a dream of opening a restaurant here in the states, growing up in Greece and watching his parents own and run a restaurant was his inspiration. He just couldn't believe there was not one place in minnesota that served a genuinely tasty pork gyro he was so used to from back home. So he decided to take the jump and dive head first into the restaurant business. 

 

THE CHALLENGE How to design a genuinely unique, authentic greek experience that exuded Angelo's passion and playfulness, without falling into that typical greek stereotypical look and feel.

 

THE SOLUTION Playing up the fun, naughty side of the greek culture! Developing a brand identity system that was fun, energetic and quirky was the key to standing out amongst the crowd of Christos and It's Greek to Me's. 

STRATEGY


Angelo had a dream of opening a restaurant here in the states, growing up in Greece and watching his parents own and run a restaurant was his inspiration. He just couldn't believe there was not one place in minnesota that served a genuinely tasty pork gyro he was so used to from back home. So he decided to take the jump and dive head first into the restaurant business. 

 

THE CHALLENGE How to design a genuinely unique, authentic greek experience that exuded Angelo's passion and playfulness, without falling into that typical greek stereotypical look and feel.

 

THE SOLUTION Playing up the fun, naughty side of the greek culture! Developing a brand identity system that was fun, energetic and quirky was the key to standing out amongst the crowd of Christos and It's Greek to Me's. 

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designer/illustrator: KATE CARLSON

creative director/photographer: STEFAN HARTUNG

 

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branding


 
 
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PHOTOGRAPHY

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