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Lux & Lash


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Lux & Lash


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STRATEGY


Brittany is an extremely talented eye lash technician and wanted to present her business is a professional, beautiful way that represented the luxurious experience of her services.

THE CHALLENGE
First challenge was the naming of her company, how would she stand out in the sea of beauty service based companies? And how would her brand visually allude to the attention to detail and natural look of her work?

THE SOLUTION
Being bold and using modern language helped us get to the point but also exude a certain attitude her brand needed to stand out. By customizing the typography and incorporating an illustrated element that resembled full soft lashes it establishes a sense of high end luxury.

STRATEGY


Brittany is an extremely talented eye lash technician and wanted to present her business is a professional, beautiful way that represented the luxurious experience of her services.

THE CHALLENGE
First challenge was the naming of her company, how would she stand out in the sea of beauty service based companies? And how would her brand visually allude to the attention to detail and natural look of her work?

THE SOLUTION
Being bold and using modern language helped us get to the point but also exude a certain attitude her brand needed to stand out. By customizing the typography and incorporating an illustrated element that resembled full soft lashes it establishes a sense of high end luxury.

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owner: BRITTANY ST.JOHN

naming/brand identity/brand strategy: KATE CARLSON

 
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Kate was amazing at capturing my vision and putting it together to make my brand clean and modern. I felt like she understood me and what my business stood for. Since working with Kate, my business is on a whole other level and only growing more and more each day!
— Brittany St.John