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Arrow Group


Real Estate Company

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Arrow Group


Real Estate Company

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STRATEGY


SpoonOptional®

THE CHALLENGE
Creating a brand identity system that has the right balance in communicating important selling/product information with quirky, cheekiness. Targeting an age group of consumers that are just starting to experience difficulties with reading smaller type and making that experience not so daunting, better yet making it a pleasant, exciting experience. Where they could feel some freedom in exploring their style with out the financial guilt.

 

 

THE SOLUTION
Designing a easy to understand shopping experience that brings the products features and design to the forefront, and incorporating some sassy light hearted messaging, makes the shopping experience more delightful and exciting — less of a dreadful realization and chore!

STRATEGY


SpoonOptional®

THE CHALLENGE
Creating a brand identity system that has the right balance in communicating important selling/product information with quirky, cheekiness. Targeting an age group of consumers that are just starting to experience difficulties with reading smaller type and making that experience not so daunting, better yet making it a pleasant, exciting experience. Where they could feel some freedom in exploring their style with out the financial guilt.

 

 

THE SOLUTION
Designing a easy to understand shopping experience that brings the products features and design to the forefront, and incorporating some sassy light hearted messaging, makes the shopping experience more delightful and exciting — less of a dreadful realization and chore!

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copy writer: ALLISON MCCARTHY

designer: KATE CARLSON

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