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Arrow Group


Real Estate Company

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Arrow Group


Real Estate Company

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STRATEGY


The Arrow Group is a special team with in West and Main Homes. They are a group of talented agents that specialize creating a personalized experience when looking for homes in the Denver area.

THE CHALLENGE
Creating a brand identity that felt professional yet personable — that fits within the West and Main Homes vibe but also sets itself apart.

THE SOLUTION
Drawing inspiration from the geographical environment and name itself, I incorporated line drawings of topographic maps and graphic patterns resembling arrows to help add depth and graphic intrigue. By mixing bright yellow and dark neutrals we establish a sophisticated but yet attitude.

STRATEGY


The Arrow Group is a special team with in West and Main Homes. They are a group of talented agents that specialize creating a personalized experience when looking for homes in the Denver area.

THE CHALLENGE
Creating a brand identity that felt professional yet personable — that fits within the West and Main Homes vibe but also sets itself apart.

THE SOLUTION
Drawing inspiration from the geographical environment and name itself, I incorporated line drawings of topographic maps and graphic patterns resembling arrows to help add depth and graphic intrigue. By mixing bright yellow and dark neutrals we establish a sophisticated but yet attitude.

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web strategy/copy writer: ALLISON MCCARTHY

brand identity/web designer: KATE CARLSON

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real estate branding


real estate branding


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I have had the privilege of working with Kate and Design Shop MPLS to design my team’s website. It was an absolutely fantastic experience - from the weekly calls, to the in depth chats to really capturing our vision - Kate nailed it! She has experience and a keen eye to make any project exceptional!!
— Allison MncCarthy