Yoga-lu is a start up company that was a dream project from start to finish. I worked closely with Laura Waldman Roos the Founder and CEO to develop the brand from scratch. Beginning with naming, brand positioning & content creation, all the way through identity, collateral & web design.

The challenge with this projects was how to made yoga-lu stand out against all of it’s many competitors in a booming market? The answer was to incorporate the element of convenience, so Laura adapted her model to focus on in home services & customizations! That is the key factor that helps Yoga-lu have an advantage above the rest. Yoga-lu capitalizes the ability to tailor the users experience & bring a personalized, fun and connected yoga practice to them — wherever that may be. 

KATE CARLSON
+logo designer
+brand identity
+website design & development
+collateral design

LAURA WALDMAN ROOS
+owner
+content strategist
+copy writer

JACKSON FAITH
+photographer