REAL ESTATE COMPANY
REAL ESTATE COMPANY
The Arrow Group is a special team with in West and Main Homes. They are a group of talented agents that specialize creating a personalized experience when looking for homes in the Denver area.
Creating a brand identity that felt professional yet personable — that fits within the West and Main Homes vibe but also sets itself apart.
Drawing inspiration from the geographical environment and name itself, I incorporated line drawings of topographic maps and graphic patterns resembling arrows to help add depth and graphic intrigue. By mixing bright yellow and dark neutrals we establish a sophisticated but yet attitude.
KATE CARLSON
+brand identity
+web designer
+collateral design
ALLISON MCCARTHY
+web strategy
+copy writer
“I have had the privilege of working with Kate and Design Shop MPLS to design my team’s website. It was an absolutely fantastic experience - from the weekly calls, to the in depth chats to really capturing our vision - Kate nailed it! She has experience and a keen eye to make any project exceptional!!”