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Eyebobs


Lifestyle brand

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Eyebobs


Lifestyle brand

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STRATEGY


Eyebobs® is a local Minnesota brand that focuses on stylish and affordable reader frames. This brand came to use with a strong point-of-view and personality, it was up to us to refresh their brand with that in mind, yet improve the shopping/buying process.

THE CHALLENGE
Creating a brand identity system that has the right balance in communicating important selling/product information with quirky, cheekiness. Targeting an age group of consumers that are just starting to experience difficulties with reading smaller type and making that experience not so daunting, better yet making it a pleasant, exciting experience. Where they could feel some freedom in exploring their style with out the financial guilt.

 

 

THE SOLUTION
Designing a easy to understand shopping experience that brings the products features and design to the forefront, and incorporating some sassy light hearted messaging, makes the shopping experience more delightful and exciting — less of a dreadful realization and chore!

STRATEGY


Eyebobs® is a local Minnesota brand that focuses on stylish and affordable reader frames. This brand came to use with a strong point-of-view and personality, it was up to us to refresh their brand with that in mind, yet improve the shopping/buying process.

THE CHALLENGE
Creating a brand identity system that has the right balance in communicating important selling/product information with quirky, cheekiness. Targeting an age group of consumers that are just starting to experience difficulties with reading smaller type and making that experience not so daunting, better yet making it a pleasant, exciting experience. Where they could feel some freedom in exploring their style with out the financial guilt.

 

 

THE SOLUTION
Designing a easy to understand shopping experience that brings the products features and design to the forefront, and incorporating some sassy light hearted messaging, makes the shopping experience more delightful and exciting — less of a dreadful realization and chore!

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strategy: MARY KEMP

designer/illustrator: KATE CARLSON

creative director/photographer: STEFAN HARTUNG

copy writing: KATE CARLSON, NICK ZDON, STEFAN HARTUNG

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STAND UP 2 CANCER CAMPAIGN

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